DAVID BECKHAM . INTERVIEW .

1. 1.       TELL US ABOUT YOUR NEW CAMPAIGN FOR H&M?

DAVID BECKHAM : I’m so excited by the new campaign for my Bodywear collection with H&M, which was directed by Guy Ritchie. I loved doing it and people will get to see me play a role I’ve never done before!

1. 2.       WHAT WAS IT LIKE WORKING WITH GUY RITCHIE?

DAVID BECKHAM : It was great to work with Guy Ritchie who is an amazing director. I’ve admired the work he’s done in the past so it was a great coup by H&M to get him to direct the campaign. Guy knows how to capture action and humour incredibly well. It was a real honour to work with a talent like him.

1. 3.       IT’S BEEN A YEAR SINCE YOU LAUNCHED YOUR BODYWEAR COLLECTION WITH H&M. HOW DO YOU FEEL ABOUT ITS SUCCESS?

DAVID BECKHAM : It’s been beyond my wildest dreams. When we launched the collection, we knew we had great products, and also great global partners in H&M. But I couldn’t have imagined how popular they’ve become, and how many men have come to trust them as an essential part of their wardrobe. As long as our customers are happy, I’m happy.

1. 4.       CAN YOU DESCRIBE THE ESSENCE OF DAVID BECKHAM BODYWEAR FOR THOSE NEW TO THE COLLECTION?

DAVID BECKHAM : When I decided to launch a bodywear collection, I wanted to make sure it was more than just a regular underwear range. We spent eighteen months researching what makes good underwear, and what we could add to make it even better. We spent a long time on the fit, and then also all the details of design. The elastic is as comfortable as it can be, and seams are covered to stop scratching. I also wanted no overt branding on the products, so my name isn’t plastered across the waistband. I wanted the products to speak for themselves, and to form part of a core collection of new classics.

1. 5.       TELL US ABOUT THE NEW COLOURS IN YOUR BODYWEAR

DAVID BECKHAM : I love the new colours. In the campaign, I’m wearing my boxer brief in a new utility shade, which gives my Bodywear a new urban feel. We’ve also got some briefs with red and blue trims. My collection is based around core pieces which continue through the seasons, so it’s great to be able to offer our customers their favourite pieces in some brilliant new shades.

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